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This Privacy Policy explains how NX4, operated by Emax Beauté International Sdn. Bhd. (“NX4”, “we”, “our”, “us”), collects, uses, discloses, and protects your personal data in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and other applicable laws.

By using our website, creating an account, subscribing to our communications, or purchasing our products online, you agree to the practices described in this Privacy Policy.

1. What personal data we collect

We may collect the following categories of personal data:

\nIdentification and contact details: name, email address, phone number, delivery address, billing address.
\nOrder and transaction data: products purchased, order history, payment method (limited data only; full card data is typically processed by our payment provider), delivery details.
\nWebsite usage data: IP address, browser type, device information, pages visited, time spent, referral sources.
\nMarketing and preference data: newsletter subscriptions, participation in campaigns, events, or surveys, communication preferences.
\nCustomer service records: enquiries, complaints, feedback, and related correspondence.

We collect personal data directly from you (e.g. through forms, checkout, contact) and indirectly via cookies and similar technologies (see our Cookie Policy).

2. How we use your personal data

We may use your personal data for the following purposes:

To process and fulfil orders, including payment, shipping, delivery, and notifications.
To manage your account, if you choose to create one.
To communicate with you about your orders, delivery status, customer service enquiries, and important service updates.
To improve our products and services, website performance, and user experience.
To send marketing communications, such as newsletters, promotions, or updates about NX4 and related brands, where permitted by law and subject to your consent or opt‑in preferences.
To comply with legal, regulatory, and audit requirements, including record‑keeping obligations for food, health, and consumer protection regulations in Malaysia.
To prevent and detect fraud, misuse, or unauthorised activities.

3. Legal basis for processing (PDPA principles)

Under the PDPA, we process your personal data mainly on the basis of:

\nYour consent (for example, when you opt in to receive marketing communications).
\nContractual necessity (for example, when processing your order and delivering products).
\nLegal obligations (for example, complying with tax, accounting, and regulatory requirements).
\nLegitimate interests (for example, improving our services, preventing fraud), balanced against your rights.

You may withdraw your consent at any time for non‑essential uses (such as direct marketing) by following the unsubscribe link in our emails or contacting us directly.

4. Disclosure of your personal data

We may share your personal data with:

\nService providers who assist in operating our website, processing payments, fulfilling orders, delivering products, sending emails or messages, and providing analytics or marketing services.
\nProfessional advisors (such as auditors, lawyers, or consultants), where reasonably necessary for business, legal, or compliance purposes.
\nRegulatory authorities, law enforcement, or other parties where required by law, regulation, court order, or to protect our rights and the safety of our customers.

We do not sell your personal data to third parties.

If personal data is transferred or accessed from outside Malaysia (for example, by service providers with overseas infrastructure), we will take reasonable steps to ensure that your data is afforded a level of protection comparable to the PDPA.

5. Data retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

Fulfilling your orders and providing services.
Meeting legal, tax, and regulatory requirements.
Resolving disputes and enforcing our agreements.

When personal data is no longer needed, we will take reasonable steps to securely delete or anonymise it.

6. Your rights

Subject to the PDPA and applicable laws, you may have the right to:

\nAccess your personal data held by us.
\nCorrect personal data that is inaccurate, incomplete, or out of date.
\nWithdraw consent to certain types of processing, such as direct marketing.
\nObject to or restrict certain processing activities, where applicable.
\nLodge a complaint with the relevant data protection authority, if you believe your rights have been infringed.

To exercise any of these rights, please contact us at [insert email / contact]. We may need to verify your identity before processing your request and may charge a reasonable fee where permitted by law.

7. Data security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for keeping your account credentials, passwords, and devices secure.

8. Third‑party websites

Our website may contain links to third‑party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies separately.

9. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The latest version will be posted on this page with an updated “Last updated” date.

Your continued use of our website or services after any changes signifies your acceptance of the updated Privacy Policy.

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